The “petie” that was co-developed with Unerry Inc. is an OMO marketing service that connects pet enthusiasts with pet service providers.
In this service, by analyzing the smartphone location big data accumulated in Beacon Bank®, Japan’s largest real behavior data platform operated by unerry, an effective approach to customers (pet enthusiasts) who show high affinity behaviors towards pet services becomes possible. Moreover, it is not only about gathering customers online but also about promoting sales and attracting customers to physical stores, and it enables the measurement of targeting advertisement effects (petie AD).
Furthermore, by analyzing visitor information for stores, areas, and events, you can understand the market and a more realistic view of your customers (pet enthusiasts), gaining insights into the key appeals of products and services and how they might best be delivered (petie Analytics).
For inquiries about this service, please visit here.