― Managed a bicycle media tour using public transportation at “GRAND CYCLE TOKYO” ―
Sankei Digital Inc. planned and managed a media tour at a legacy event of the Tokyo Olympics called “GRAND CYCLE TOKYO”. These efforts aimed at highlighting cyclists using public transportation. The initiative involved gathering media and influencers to participate in the “Rainbow Ride,” which involves cycling over the closed Rainbow Bridge. For one day only, participants experience the transformed “Yurikamome,” “Rinkai Line,” and “Toei Bus”, which are temporarily repurposed as trains and buses that support transport of cyclists and their bicycles. Sankei Digital Inc. handled the coordination and management as the media representative.
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