Sankei Digital Inc. organized and managed an official tour inviting Taiwanese influencers, as part of their inbound marketing strategies, for the “GRAND CYCLE TOKYO Rainbow Ride” event held on November 23rd. At this event, participants could cycle across Tokyo landmarks such as the Rainbow Bridge and Tokyo Gate Bridge.
This event, which featured a special experience of cycling on the closed-off Rainbow Bridge, attracted a wide range of participants which included high amateur cyclists, cycling enthusiasts, and families. Sankei Digital Inc., which has connections with KOLs (Key Opinion Leaders) from China and Taiwan (among other regions), invited Taiwanese cycling influencers to the event to help promote Tokyo’s landscapes and event details internationally through their participation in the ride event.
On November 24th, the day after the ride event, Sankei Digital Inc. also organized a Tokyo sightseeing cycling tour with these influencers. They experienced a tour of famous Tokyo spots and local cuisine, including Ginza, the Imperial Palace area, and Toyosu Market. This tour allowed for influencers to broadcast the diverse attractions of Tokyo through their social media channels.
