Sankei Digital Co., Ltd. exhibited at Japan’s largest game event, “Tokyo Game Show 2024,” which was held at Makuhari Messe in Chiba from Thursday, September 26th to Sunday, September 29th. For the second consecutive year, we had a booth for our in-house game label “HYPER REAL,” as well as debuted the “IGN JAPAN STORE,” a retail store launched by our game and entertainment outlet “IGN JAPAN.”
Continuing from last year, “HYPER REAL” set up a booth in the Indie Game Corner of the International Exhibition Hall (Hall 9), where they exhibited four titles: the fast-paced teleportation action game “Telebbit,” which was released on October 24th, “SAEKO: Giantess Dating Sim,” “SKY THE SCRAPER,” and “Dome-King Cabbage.” For the action game “Telebbit,” which features a speed-run mode, HYPER REAL hosted a time attack challenge that was enjoyed by many visitors.
The “IGN JAPAN STORE” made its event debut in the sales booth area of the International Exhibition Hall (Hall 11) with a booth that we handled from booth design to construction. A wide variety of items were showcased, including original products popular in North America, collaboration goods with popular IPs, items recommended and handpicked by the IGN JAPAN editorial team, hoodies from the “Fallout” series (which was recently adapted into a live-action show), T-shirts for “Cyberpunk 2077” (developed by CD Projekt RED), and figurines from “Mario Kart” and “The Legend of Zelda: Breath of the Wild.”
The first original merchandise for “HYPER REAL” published titles were introduced at the show. Graphic T-shirts and acrylic stands for “SAEKO: Giantess Dating Sim” and graphic T-shirts for “Dome-King Cabbage” were available at the IGN JAPAN STORE booth. Additionally, IGN JAPAN teamed up with PARCO to offer a selection of game-related merchandise from titles like “Exit 8,” “COFFEE TALK,” and “Malicious Gifts,” which were available in-store through PARCO GAMES.
Thanks to the unique and diverse product lineup curated by IGN JAPAN, many visitors stopped by our booths. “IGN JAPAN STORE” is also scheduled to launch as an online shop sometime in 2025.