— Handled the domestic promotion for the new game “WILD HEARTS” —
In preparation of the launch of Electronic Arts’ new game, “WILD HEARTS”, Sankei Digital Inc. planned and managed domestic communications in relation to the title. A thematic pop-up cafe representing the game’s universe was set up in the esports cafe “GG Shibuya mobile esports cafe & bar” inside Shibuya Parco. Additionally, Sankei Digital Inc. implemented an integrated promotion plan that included transit advertising, video production, illustration contests combined with IGN JAPAN’s media and social platforms, and PR activities.
The pop-up cafe developed at “GG Shibuya mobile esports cafe & bar” featured game demo stations, an illustration exhibition, and an original drink menu themed around the game.
© KOEI TECMO GAMES All rights reserved. © 2023 Electronic Arts Inc.
*Sankei Digital Inc. has a wealth of experience supporting the promotion and events of indie and notable titles both in Japan and overseas. We can handle everything from small-scale projects to the construction and management of large booths. For more details, please feel free to contact our staff.