For the “GRAND CYCLE TOKYO Rainbow Ride” event held on November 23, where participants could cycle across Tokyo landmarks such as the Rainbow Bridge and Tokyo Gate Bridge, Sankei Digital organized and managed an official tour inviting Taiwanese influencers as part of their inbound marketing strategies.
This event, which featured a special experience of cycling on the closed-off Rainbow Bridge, attracted a wide range of participants including high amateur cyclists, bicycle enthusiasts, and families. Sankei Digital, which has connections with KOLs (Key Opinion Leaders) from China and Taiwan among other regions, invited Taiwanese cycling influencers to the event to help promote Tokyo’s landscapes and event details internationally through their participation in the ride event.
On November 24, the day after the ride event, Sankei Digital also organized a Tokyo sightseeing cycling tour with these influencers. They experienced a tour of famous Tokyo spots and local cuisine, including Ginza, the Imperial Palace area, and Toyosu Market, broadcasting the diverse attractions of Tokyo through their social media channels.
