Daniel Robson, Executive Producer of the game and entertainment media “IGN JAPAN” (https://jp.ign.com/), operated by Sankei Digital, took the main stage as the interviewer of Akihiro Hino, President and CEO of LEVEL-5 Inc., at the “WePlay Expo 2025” game event held in Shanghai, China from November 22 to 23. “WePlay Expo” is a game culture event organized by the China Indie Game Alliance, and its scale has been expanding year by year. In 2025, more than 300 companies exhibited and over 500 game titles were showcased. From AAA titles to the newest indie games, visitors could experience a wide range of games across home consoles, PC, and mobile platforms, as well as explore peripheral devices and various hobby cultures, making it a fast-growing event in Asia.
President Hino of LEVEL-5, known for producing the “Professor Layton” series and the “Inazuma Eleven” series, appeared on the main stage and talked about the development of his popular series. Daniel, who hosted the interview, enthusiastically recalled, “He generously shared the secrets behind creating such beloved game worlds.”
Daniel also served as the presenter of the Excellence Award in the Innovation category at the Indie game awards “IndiePlay 2025” held within the same event. Speaking about “Moji Yuugi,” a game by Team9 Games that won in this category, he commented, “It was a unique work featuring original word play utilizing their own cultural characters.”
“IGN JAPAN” delivers the latest game and entertainment news daily through articles and video content. Daniel and other editorial team members also actively participate in various game-related events and programs. For event participation requests or further information, please contact the responsible person.