Sankei Digital Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Takashi Udagawa), a Sankei Shimbun Group company, will launch a virtual cycling tourism measure for local governments on December 21st. We were selected as a finalist for the “Regional Tourism Digital Challenge Award” held by Shinjuku Ward Representative Director Wang Xiu, and won the Regional Contribution / SDGs category.
The Regional Tourism Digital Challenge Awards were held for the first time this year, with the aim of recognizing companies and organizations that are making innovative efforts in the tourism industry with an aim to revitalize the industries that have been negatively affected by the corona pandemic. Twenty entries, including those from Ibaraki Prefecture and JTB, applied for the competition, and nine entries advanced to the final selection.
Sankei Digital Inc. entered an event commissioned by the DMO “Kiso Ontake Tourism Bureau” in Kiso Town and Otaki Village of Nagano Prefecture in February of this year under the name of “Diversifying Business to Attract Customers Using a Virtual Cycling App During the Corona Crisis”. Virtual cycling is a new trend in cycling that allows users to feel as if they are riding on-location, while still in the comfort of their homes.
Sankei Digital Inc. will hold a race event in a virtual space where cycling enthusiasts from Japan and overseas can participate together online. Sightseeing information was incorporated into the streamed online course during the event. Race participants and viewers voiced their desires to visit the real world locations being showcased. It has received high praise from local governments and the bicycle industry as a pioneer in stimulating and increasing inbound tourism,
In the future, Sankei Digital Inc. will make full use of not only bicycles but also wellness-related resources to promote joint projects with local governments seeking regional revitalization and increases with related populations.
Operating company
Sankei Digital Co., Ltd.（URL：https://en.sankei-digital.co.jp/）
Established in November 2005, Sankei Digital Inc. operates news sites and lifestyle media, as well as Sankei online shops. Additionally, Sankei Digital Inc. offers support with customers’ advertisement placement, e-sports business promotion, and event management.
PRESS CONTACT
Ka & Matsuo, Business Design Department, Sankei Digital Co., Ltd.
shusaku.matsuo＠sankei.co.jp
1-7-2 Otemachi, Chiyoda-ku, Tokyo