Sankei Digital’s virtual cycling tourism measures in the corona crisis won the regional contribution / SDGs category of the “Regional Tourism Digital Challenge Award”

Sankei Digital Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Takashi Udagawa), a Sankei Shimbun Group company, will launch a virtual cycling tourism measure for local governments on December 21st, the General Incorporated Association Japan-China Tourism Business Association (Tokyo We were selected for the final selection of the “Regional Tourism Digital Challenge Award” held by Shinjuku Ward Representative Director Wang Xiu, hereinafter referred to as CJTC), and won the Regional Contribution / SDGs category.

The Regional Tourism Digital Challenge Award was held for the first time this year with the aim of recognizing companies and organizations that are making innovative efforts in the tourism industry and aiming to revitalize the industry that has been exhausted by the corona disaster. 20 cases such as Ibaraki Prefecture and JTB entered, and 9 cases advanced to the final selection.

Sankei Digital entered an event commissioned by the DMO “Kiso Ontake Tourism Bureau” in Kiso Town and Otaki Village in Nagano Prefecture in February this year under the name of “diversifying business to attract customers using a virtual cycling app in the corona crisis”. . Virtual cycling is a new trend in cycling that allows you to feel as if you are riding in the local area while staying at home.

Sankei Digital will hold an online race event in virtual space where cycling enthusiasts from Japan and overseas can participate. In the event, not only the pattern of the race but also sightseeing information was incorporated into the live distribution. Race participants and viewers said, “I want to actually visit the site.” As a new initiative that will lead to an increase in the number of tourists and stimulate inbound demand, it has received high praise from local governments and the bicycle industry.

In the future, Sankei Digital will make full use of not only bicycles but also wellness-related resources to promote joint projects with local governments seeking regional revitalization and an increase in related populations.

Operating company

Sankei Digital Co., Ltd.(URL:
Established in November 2005. Operates news sites/lifestyle media and Sankei online shops. We also support customers’ advertisement placement, e-sports business promotion, and event management.

Ka & Matsuo, Business Design Department, Sankei Digital Co., Ltd.

1-7-2 Otemachi, Chiyoda-ku, Tokyo

[PRESS RELEASE] Sankei Digital’s virtual cycling tourism measures during the corona crisis won the “Regional Tourism Digital Challenge Award” regional contribution / SDGs category